Data Privacy

What President Biden’s Executive Order on Safe, Secure, and Trustworthy Artificial Intelligence Means for Companies Developing AI

Tomer Benami
November 7, 2023
What President Biden’s Executive Order on Safe, Secure, and Trustworthy Artificial Intelligence Means for Companies Developing AI
In this article

    The recent Executive Order on Safe, Secure, and Trustworthy Artificial Intelligence issued by President Biden marks a watershed moment for the field of artificial intelligence (AI). It’s a robust framework designed to ensure that the United States spearheads the development of AI that is not only innovative but also safe, secure, and aligned with democratic values. As long-time advocates for and innovators in the field of using generative AI to advance privacy and the ethical use of data, with our test data platform for privacy-preserving data synthesis, we are very enthusiastic to see this enacted. This directive is more than a set of guidelines; it is a strategic blueprint for ethical AI innovation that will shape the industry for years to come.

    Decoding the Executive Order

    The Executive Order is comprehensive, addressing a multitude of areas where AI intersects with daily life and national interests. It requires developers of influential AI systems to be transparent about their safety protocols by sharing test results with the government. This move towards openness is intended to build public trust in AI technologies by fostering a culture of accountability.

    The directive also calls for the establishment of rigorous standards for AI, with NIST at the helm of the initiative. The creation of an AI Safety and Security Board by the Department of Homeland Security is another critical step towards a structured governance of AI systems. These actions collectively aim to create a robust safety net for AI deployment, ensuring that systems are thoroughly vetted for risks before they reach the public.

    The Future of AI: Aligning Innovation with Responsibility

    The Executive Order's implications for AI companies are profound. It signals a future where ethical considerations are not just best practices but foundational to AI development. This shift towards responsible AI will likely accelerate the adoption of safety and ethics protocols across the board, promoting an environment where innovation must be synonymous with trustworthiness.

    For smaller companies, the new standards may present initial hurdles. However, they also offer an opportunity to differentiate themselves by embedding ethical AI principles into their products from the ground up. We’ve consistently been impressed by the number of startups committed to establishing an ethical approach to their data usage right from the start, by synthesizing safe test data for development and testing, rather than using sensitive real-world data. As the industry adapts, we can expect to see a groundswell of AI startups that prioritize ethical considerations as a core aspect of their value proposition.

    This convergence of innovation and responsibility will likely lead to the emergence of new roles and specializations within the AI workforce. Ethical AI advisors, AI safety engineers, and privacy-focused developers will become ever more integral to the industry, and we’re excited to support them in their efforts. This evolution will not only redefine the landscape of AI careers but also ensure that the technology we create is aligned with societal values and needs.

    The Essence of Responsible AI

    Responsible AI is about creating technology that is reflective of human values and operates within a framework of ethical norms. It encompasses fairness, transparency, accountability, and privacy, ensuring that AI systems do not perpetuate biases or infringe upon individual rights. The role of responsible AI is to serve as a guiding principle that informs every stage of AI development, from conception to deployment.

    The importance of responsible AI cannot be overstated. As AI systems become more autonomous and integrated into critical sectors, the potential for unintended consequences grows. Responsible AI serves as a safeguard, ensuring that these systems enhance human capabilities without compromising ethical standards or societal well-being.

    Tonic Validate: A Catalyst for Ethical AI

    In the ecosystem of responsible AI, solutions like Tonic Validate are indispensable. Tonic Validate enables organizations to monitor and evaluate their AI models, ensuring alignment with the new safety and security standards. By providing detailed RAG metrics and a platform for tracking AI performance, Tonic Validate empowers companies to build and maintain high-quality AI applications that are both effective and ethically sound.

    A key feature of Tonic Validate is its utility for red teaming—a practice outlined in the Executive Order in which a group critically examines a system to identify potential weaknesses or failures. By surfacing performance metrics for RAG applications, Tonic Validate helps developers anticipate and mitigate possible issues in AI systems before they are deployed. This proactive approach to AI trustworthiness is in direct alignment with the Executive Order's emphasis on rigorous testing and validation of AI systems.

    In a world where AI is becoming increasingly sophisticated, Tonic Validate's ability to provide comprehensive metrics and performance monitoring is invaluable. It allows organizations to adopt a red teaming mindset, rigorously testing their AI systems to ensure they are not only effective but also secure and aligned with ethical standards. 


    The Executive Order on AI is a clarion call for the AI community to lead with integrity and innovate responsibly. As we embrace the principles laid out in the Executive Order, it is clear that the path forward for AI is one that must be navigated with caution, foresight, and a steadfast commitment to ethical principles. Solutions like our RAG monitoring platform Tonic Validate, our namesake platform for safe synthetic test data generation Tonic, and our free-text redaction solution Tonic Textual will be at the forefront of this journey, helping to ensure that as we advance technologically, we also uphold the values that define us as a society.

    Tomer Benami
    VP of Finance and Bizops
    Tomer Benami is the VP of Finance and Bizops at where he brings a blend of core finance expertise, operational savvy, and vision to go-to-market activities. With a proven track record of serving as the senior-most finance leader at companies such as VirtualHealth and Apploi, Tomer enjoys partnering with executive teams, steering organizations towards strategic goals and delivering meaningful results. Beginning his career at KPMG and holding a Master's Degree from the University of Washington, Foster School of Business, he is enthusiastic about the transformative potential of AI while advocating for its responsible and ethical utilization in shaping our future.

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