Whitepaper

Sensitive text identification: Industry landscape and performance benchmarking

A data-driven analysis of how leading text de-identification approaches perform across real-world, regulated use cases.

Modern AI depends on unstructured text, but sensitive information embedded in that text creates one of the biggest barriers to safe AI adoption. Names, dates, identifiers, and quasi-identifiers are highly contextual, inconsistently formatted, and difficult to detect reliably at scale. This whitepaper examines why traditional rule-based systems, general-purpose NER models, and cloud APIs often fall short when accuracy, recall, and compliance truly matter.

In this report, we benchmark Tonic Textual against widely used open-source frameworks and commercial services including AWS Comprehend, Azure AI Language, Google Cloud Sensitive Data Protection, Microsoft Presidio, GLiNER, and spaCy. Using industry-specific datasets spanning legal documents, electronic health records, and customer service transcripts, we present precision, recall, and F1 results under apples-to-apples conditions. The findings highlight what it takes to achieve compliance-grade sensitive text identification without sacrificing data utility, and why getting this layer right unlocks safer, more scalable AI development.

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